THIS GIRL DEFINITELY CAN IN VICTORIA!

 

 

 

 

Concerns about how they look, that they aren’t skilled enough or that they should be prioritising their family or work over exercise are genuine obstacles for women. However, we know if women can identify themselves in advertising and in the media, they’re more likely to overcome this fear of judgement.

This Girl Can features everyday women staring down their critics and getting active regardless of how they look or how sweaty they get.

“This campaign isn’t about making women feel bad about not doing enough exercise. It’s about celebrating what they can do, even if that’s just a walk around the block or a few laps of the pool.”

Sport England CEO Jennie Price said she was proud to partner with VicHealth on bringing This Girl Can to Australia: “We’re really proud of our partnership with VicHealth. This ad is visibly part of the This Girl Can family – but it’s your campaign…it’s all about Victorian women. We’ve had enormous success in England and I think it’ll be a fantastic success here in Victoria too!”

Ms Rechter said she had been overwhelmed by the number of Victorian women wanting to share their stories of how sport and exercise have improved their confidence, health and wellbeing.

“We’ve listened to the stories of hundreds of Victorian women who’ve told us about what being active means to them and what they’ve had to overcome to do it,” she said.

“The women featured in This Girl Can – Victoria are everyday women who’ve found the confidence to get out there and get active. They’re doing it for themselves – not for anyone else. They’re doing it because they love it, and because they can.”

Victorian women are encouraged to join the This Girl Can movement by heading to thisgirlcan.com.au and join the community on Facebook, Twitter and Instagram and follow the #ThisGirlCanVic.

 

Team meets with Office for Women in Sport and Recreation

On Thursday, 1st March the team from Sport North East along with various council and community leaders met with Dr Bridie O’Donnell, Head of the Office for Women in Sport and Recreation.  This new Office has been created to implement the nine recommendations from the Inquiry into Women and Girls in Sport and Active Recreation and deliver further Change Our Game initiatives to boost participation and create more leadership opportunities in sport for women.

The Round table Discussion, held in Beechworth was an invitation to discuss and contribute our expertise and experiences of steps to increase female participation and leadership in our regional communities, how we are progressing with developing safe and inclusive sporting and recreation cultures, and barriers to gender equality in sport and recreation in general.

As Head of the Office for Women in Sport and Recreation, Dr O’Donnell plans to focus on changing the face of sport and recreation so that woman and girls can see a future in sport that welcomes their skills, passion and participation.